I’ve sent this week’s newsletter a few moments ago and compared to last week’s, it contains three times more domains. Anther difference is represented by the fact that the prices are extremely low this week, with most domains being in three figure territory.

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Perhaps the most amazing thing about the Internet, from my perspective as an entrepreneur and an investor, is the fact that it makes it possible to implement a wide range of different and a lot of times seemingly contradictory business models. Domain investing does not represent an exception.

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As someone who earns a living on the Internet, you might think I’m the type of person who always buys the latest gadgets. However, I’m the exact opposite and just wanted to see if I’m somewhat of an exception or if others also share my reluctance to spend money on technology-related stuff.

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In part 1 of this case study, I shared some initial impressions about my “I should try brokering domains at a 5% commission through my newsletter” (longest name ever?) experiment. Today, after crunching some numbers, I can say that financially, the results have been ok-ish.

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Some ok-ish inventory this month, not bad but not spectacular either. On the one hand, there are good domains for sure but the inventory seems a bit on the thin side (only 46 domains). Several short domains, which makes sense because every auction house/broker loves selling what’s currently hot. The auctions will end today, approximately 10 hours and 45 minutes left at the moment of writing.

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I’ve explained this on more than one occasion over the years: don’t make the mistake of assuming that those who currently own amazing domains and registered them back in the let’s say 90s used a simple buy-and-hold strategy.
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I’ve said it on more than one occasion here on DomainingTips: new gTLD registries have a lot to learn from what happened with Dot Co, as it basically represents a perfect case study of marketing done right in the domain space.
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I’ve sent my first domain sales newsletter today and as promised, will be keeping you guys updated. The best way to do it, just like I’ve done many times before here on the blog, is through a case study. So, let’s not waste any time and get started.
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When I published the post about why I decided to start a domain sales newsletter yesterday and told you guys that you can submit domains for tomorrow’s test newsletter if you want to, my expectations weren’t high. After all, the newsletter hasn’t yet proven itself and I’m not even 100% sure I’ll make this a permanent thing. It all depends on the results and at this point, your guess is as good as mine as to whether or not this is going to work.

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As most of you know, I have a decent email list (1,800+ subscribers) that I’ve been pretty much ignoring thus far. About a week or so ago, I decided to do something about it and selling domains would be the most obvious approach. There are indeed a lot of domain sales newsletters out there but the commissions are on the high side, with 15% being the industry standard. I thought to myself: what if I only charge 5%, so three times less than the industry standard?

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