Categorized | Domaining Tips

What Will Tomorrow’s Conclusions Be?

Posted on 08 September 2014 by Andrei

Tomorrow might not be an extremely busy day in terms of new gTLD launches (only two General Availability phases: Dot London and Dot Global) but as a reader mentioned yesterday, a lot of conclusions will most likely be drawn.


Because each of the two launches is special in its own way.

On the one hand, Dot London is without a doubt one of the most talked about geo new gTLDs, perhaps even *the* most covered one. People are expecting a solid performance and anything less would be a huge disappointment.

As far as Dot Global is concerned, I wouldn’t call it one of the most talked about new gTLDs but the expectations are high in its case as well given the fact that we’re dealing with a general/everything goes gTLD such as Dot XYZ and Dot Link.

When it comes to niche extensions, the “hey, low 4 figs isn’t that bad for a niche gTLD” argument makes sense but for an extensions such as Dot Global (with a lot of term + extension combinations that make sense), low 4 figs after the first day of GA would be a disaster.

Maybe you’ll be going after some of the domains, maybe not.

Either way, I think keeping track of the performance of tomorrow’s new gTLDs would be a good idea.

Given the fact that the initial euphoric stage is over when it comes to new gTLDs, a solid performance would be like a breath of fresh air and the same way, a disappointing one may very well end up affecting future launches in ways one would have never expected.

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