… yeah right!

Let’s assume you’re selling, I don’t know… coconuts.

Great.

Now let’s assume someone got sick after eating one of your coconuts and that the story has been picked up by all local TV stations, newspapers, websites and so on.

Will your sales increase or decrease?

The answer is obvious.

Still think there’s no such thing as bad publicity?

I often hear this expression and it’s just plain wrong. In some cases, yes, the bad publicity thing can work but there’s an unbelievably fine line between a successful bad publicity scenario and a disaster.

Whatever it is you do for a living (domaining, building businesses, you name it), just focus on doing the best possible job you can and don’t fall for the bs some people are trying to feed you in an effort to stand out and receive the attention they so desperately crave.