Categorized | Events

Facebook Deals – Bye Bye Groupon and LivingSocial?

Posted on 26 April 2011 by Andrei

Facebook Deals will go live in 5 US cities (Dallas, Atlanta, San Diego, San Francisco and Austin) soon. I’m sure all of you know that deal sites like Groupon are all the rage these days, do you think that Facebook Deals will do some serious damage? Given the fact that FB has hundreds of millions of users, I think this project will NOT be a flop. Ok, it won’t be a flop but will it put Groupon and LivingSocial out of business?

In my opinion, no.

Is the Groupon team thrilled that Facebook Deals will go live? Nope.

But, fortunately for them, their business model is rock solid. In case you didn’t know, Groupon is what it is thanks to an amazing marketing department thanks to which it has established business relationships with lots of local businesses.

This is not something that can be replicated just like that.

Ok, you hire some programmers and launch a similar site, that’s not complicated at all but I can assure you that unless you have a HUGE budget at your disposal, your project will not exactly be a smashing hit.

Of course, the team behind a platform with an impressive user base such as Facebook is in a great position to launch a project like Groupon but in my opinion, Groupon will continue to be the #1 player for a looooong time for reasons I might refer to in a future post.

My 2 cents:

1) Facebook Deals will be successful

2) Even though it will be successful, Groupon’s position as the #1 player will not be in jeopardy

10 Comments For This Post

  1. Xdreamer Says:

    any deals so far or just preview?

  2. Andrei Says:

    @Xdreamer: I read about how some people already took advantage of a few FB deals, it might have been just a test though.

  3. party lighting rentals Says:

    hey i didn’t hear about this deal of facebook.

  4. document archiving software Says:

    hey Billiondollarmedia thanks a lot bcoz last night i read about this but i can’t understand that what actually it is. but now i understand facebook deal.

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1 Trackbacks For This Post

  1. Supply Chain Management Course Says:

    Could have been worse…

    Would have rather let my sweety jab me with a red hot poker in the eye….