One of the most interesting aspects I’ve noticed after starting the domain sales newsletter has been the fact that despite making it crystal clear just how important it is to price your inventory in the way that makes it attractive to other investors, a lot of people still submit unrealistically priced inventory.

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Perhaps the most amazing thing about the Internet, from my perspective as an entrepreneur and an investor, is the fact that it makes it possible to implement a wide range of different and a lot of times seemingly contradictory business models. Domain investing does not represent an exception.

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I’ve explained this on more than one occasion over the years: don’t make the mistake of assuming that those who currently own amazing domains and registered them back in the let’s say 90s used a simple buy-and-hold strategy.
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Domain brokerage isn’t one of my main occupations but every now and then, I help domainers sell their short domains in exchange for a 3% commission. The only catch is that I only sell to other domainers, I don’t deal with end users. It shouldn’t be hard to understand why: since I only charge 3%, I’m only willing to accept brokerage requests if I can generate a sale without a lot of effort being required on my part.

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As the owner of Stocks.XYZ, I’d be very happy if .XYZ domains go up in value significantly and I think the Google Alphabet thing will have a noteworthy impact on .XYZ domain values but not due to mass adoption. Instead, I think that just like with Dot IO, the price jump will come from startup/tech world adoption. Nothing more, nothing less.

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I’m sorry to have to say this but if you expect investing in domains to be fair, you are in for a bitter disappointment. A lot of the situations you will come across as a domain investor will make it clear that a lot of aspects related to our industry are 100% unfair. Today, I will refer to some of them.
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Today, I will put the domain name selling process under the microscope and refer to the most important aspects which pertain to the anatomy of a sale. First of all, I would like to highlight the most important dimensions: the parties involved in the sale, the negotiation tactic, the deal closure process and the post-deal capital allocation process.
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Domainers who are worried about what happened in Greece (closed banks, capital controls and so on) and even more importantly China (stock market correction, possible bumpy landing) might be tempted to consider domains an oasis. An asset class that is somehow immune to financial calamities.

Unfortunately, while I love domains just as much as you guys, we have to understand that our industry will never be an oasis.

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I was born in a relatively small town and its two biggest hypermarkets had remarkably different strategies. The main difference between the two was this: one of them had a great location (within walking distance of most neighborhoods), whereas the other one was just outside town, pretty much impossible to get there by foot.

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Certain habits inhibit your progress as a domainer and if you don’t identify them in order to address the issues you are dealing with, you will end up being disappointed by your results and worst of all, won’t know where to start in order to fix things.

Today, I would like to refer to some of the most dangerous habits you should get rid of, so let’s not waste any more time and get right down to business.

Here they are:
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