Domain brokerage isn’t one of my main occupations but every now and then, I help domainers sell their short domains in exchange for a 3% commission. The only catch is that I only sell to other domainers, I don’t deal with end users. It shouldn’t be hard to understand why: since I only charge 3%, I’m only willing to accept brokerage requests if I can generate a sale without a lot of effort being required on my part.

In other words if:

1) the domain is highly liquid (numerics, LLLs, LLLLs)

2) it’s priced low enough to leave enough upside for domainers

My brokerage deal makes sense for people who want to generate quick liquidity by selling short domains to other investors and I make the terms perfectly clear on the page about my brokerage service. Yet despite this fact, most of the submissions I receive are either domains that aren’t investment grade or investment grade domains at end user prices.

This is the main message I want to send across through this post: before contacting a broker, understand what he is offering.

Some brokers specialize in short domains, others in keyword domains, others in brandables.

Some brokers mostly (or in my case only) deal with domainers, some specialize in end user marketing.

If there’s one thing there’s no shortage of in our industry, it’s solid brokerage services. There are quite a few very talented brokers out there, understand the particularities of each person and you will be in a considerably better position to leverage the strengths of each broker and make more money.

Choosing a broker hardly involves rocket science: quite frankly, reading the offer is more than enough for the most part. Please don’t submit domains if you’re not sure they’re a good fit for the broker you are contacting. That would be a lose-lose situation: you waste time, you waste the time of the broker you’re contacting and nobody makes money. We can’t have that 🙂