Categorized | Domaining Tips

The “Death” of an Industry

Posted on 22 March 2019 by Andrei

“Is domaining dead?” is probably one of the top 10 discussion topics among domainers of any given week. As someone who has been involved in a few other industries as well, I can say this phenomenon is not just limited to our tiny little corner of the Internet.

Why?

Well, because it’s one of things that’s true but actually isn’t πŸ™‚

Let me explain.

In my opinion, the debate has very solid roots, in that many business models have indeed been disrupted, there have been many disappointments, a lot of people who have done very well up until a certain point ended up on a downward path, legislative dangers lurk behind every corner, etc.

However:

A) this is natural

B) it happens to any industry out there

… it’s called MATURITY. Nothing more, nothing less.

More specifically, of course there’s less and less low-hanging fruit as time passes and of course that blessed with the “wisdom” of hindsight, we’d love to travel back to the good old days (for what it’s worth, we frequently tend to idealize and in a lot of cases, the good old days were actually not as amazing as our memory tells us they were). But just because the good old days exist, does this mean the industry in question is dead in the present?

Of course not.

It does however mean that if you play by yesterday’s rules, the market will eat you alive. In any industry out there, you cannot survive if you don’t adapt and not everyone manages to do that. Perhaps because as of a certain point, it just gets too hard, perhaps because some old-timers have become so financially secure that they lost the “hunger” to go the extra mile and be cutting edge… there are multiple explanations as to why people can be doing worse today than in the past.

But a mature industry isn’t dead by any means, it’s just different.

At the end of the day, there are so many ways to skin a cat online that it’s not even funny. It’s ultimately on you to take a look at your domaining career and decide what you can do next.

Perhaps at this point in time, there are options which give you more bang for your buck and it would be better to stop being a domainer. No problem at all, it’s all up to you. Many domainers have gone down all sorts of different paths. Some quit altogether, some adopted a more passive strategy so as to direct time/resources elsewhere… the sky is the limit when it comes to possibilities.

Also, it’s not like a decision you make today has to be set in stone… not at all. If market conditions change, you can return. If not, you won’t. I guess the only thing I’m trying to say is that domainers would have a lot to gain by adopting a mentality that revolves around abundance, around being grateful that there are gazillions of amazing opportunities to make stuff happen on the Internet.

Domaining may not be as “hot” as it once was, c’est la vie, but it doesn’t mean it’s going anywhere πŸ˜‰

1 Comments For This Post

  1. Samit Says:

    It’s almost impossible for an individual to make a dent in the industry today without a substantial war chest like we did back in 2007-2010, no getting around that.

    And with the big guys like funds etc taking over the larger registrars, portfolios, services etc, it’s become a very competitive field, no more free lunches, it’s completely cut-throat now.

    Are there other ways to make revenues online and offline, absolutely, but it’s not via domain ‘investing’ any more – increasing renewal fees, legal issues, compliance costs etc make it a fairly low roi game unless you got in during the ‘good old days’.

    Conversely, if you can get your hand on just one good domain, you can make a fantastic living online, as has been proved over and over.

    In fact I’d go so far as to say that 25% of a startups likelihood of success is directly linked to their domain name and that is something that is never going away.

    So still a lot of headroom for those inclined to take the plunge, you just need to know what you’re doing, or at least have someone on your side who does.

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