Categorized | Domaining Tips

Still Not Using SSL?

Posted on 14 January 2019 by Andrei

A month or so ago, I found myself realizing that was still not using SSL and late last week, I finally got around to fixing this. As much as a royal pain in the you-know-what it may be, SSL is a must-have these days.

Back when I started blogging here on DomainingTips (a *long* time ago), SSL was only a “thing” if your website was something like a store, a membership-based program which required people to log in or in a nutshell, if you handled sensitive information in one way or another.

Nowadays, pretty much all websites are expected to have it.

From the perspective of SEO, it’s already an axiom that they’re desirable.

From a user experience perspective, people kind of expect them, so not having one might make some people raise an eyebrow.

Even when it comes to browsers, some of them now penalize websites that don’t use ssl by giving people a security warning when they visit, so… yeah πŸ™‚

The bottom line is this: whether you’re running a blog, a portfolio showcase website, a simple landing page or anything else, it would be wise to find some time in your schedule to move from http to https.

If you don’t do it for the positives (increased conversion rates, for example), do it to avoid the negatives πŸ™‚

2 Comments For This Post

  1. Anunt Says:

    I have a question…
    We have an online retail shop.
    On google, I have been showing up number one spot for our keywords for last couple years without https.
    I have always wanted https.
    Can having https somehow damage our number one ranking spot on google?
    I have always followed this rule…
    If it’s not broken, don’t fix it.
    So what would you do in my situation?
    Thank you.

  2. Andrei Says:

    @Anunt: to be fair, I’m not as up-to-date when it comes to SEO-related stuff as I once was, so take this as nothing more than a best guess.

    To quickly answer your question, I would say that yes, there is a reasonable likelihood that the switch to https could at least temporarily do SEO damage.

    To elaborate and put things into perspective, however, you’re facing the following dilemma in my opinion:

    1) If you don’t do anything, you retain your #1 ranking for the time being but risk longer-term SEO damage (a “delaying the inevitable”-type situation, if you will)

    2) If you switch now, then even if it goes perfectly, you might still be in some temporary pain. If you make mistakes (like improperly redirecting http pages to https, resulting in perhaps duplicate content problems), then the damage can be even more severe

    It’s a difficult decision for sure.

    However, since you’re actually running a shop, the benefits of switching to SSL would also be marketing-related ones (increased conversion rates) rather than this being just an equation related to SEO.

    Personally, I’d probably switch to SSL in your case but be very, very careful about it (research the matter thoroughly, especially as it pertains to the platform your store is on) or perhaps even pay someone you trust in terms of SEO expertise to do it for you.

    Wish I could be of more help but that’s all I’ve got πŸ™

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