When an end user contacts you, playing hard to get makes sense because it lets that person know you’re not eager to sell. But doing it when you are actively selling a domain (in other words, when you are pitching it to someone as opposed to being contacted by that person) doesn’t make as much sense.

Think about it.

Since you are the one who is reaching out to potential buyers, it’s clear that you want to sell, that you are eager enough to go through the trouble of actively seeking buyers.

So by playing hard to get, your attitude is contradictory.

Imagine the following conversation:

“Hi John, want to buy abdcefg.com?”
“Umm ok, how much?”
“Oh, I don’t really want to sell it.”

… something along those lines 🙂

As a general rule, if you’re the one who is pitching a domain (so when you’re reaching out to potential buyers as opposed to being contacted by them), I’d say it’s a good idea to have a price in mind.

Don’t get me wrong, I have nothing against the “hard to get” strategy.

In some cases (for example, when end users contact you), it’s the optimal approach.

But when you are actively selling a domain by reaching out to potential buyers, I’d advise against doing it.