Categorized | Industry News

One of the Worst Weeks for New gTLDs Thus Far

Posted on 16 September 2014 by Andrei

As mentioned yesterday, 8 new gTLDs had the start of their GA phase scheduled for today and the results are downright awful.

Painfully bad.

Konstantinos noticed that 6 of them have less than 2,000 domains combined after the first day of General Availability:

.cooking
.country
.fishing
.horse
.rodeo
.vodka

Another one, Dot Vegas, has 3,902 domains after the first day of General Availability.

Compared to the other 6, it’s definitely not bad but geos have generally outperformed and this doesn’t therefore come as a surprise.

Finally, Dot Organic only has 21 domains but it’s a restricted new gTLD, so that needs to be taken into consideration as well.

All in all, the results are very poor.

At one point or another, registry operators will have to start understanding that if they don’t take marketing seriously, they shouldn’t expect decent results. Righ now, it seems as though most of them don’t even have a marketing budget. Maybe they think they can reinvent the wheel, I have no idea but the results prove that whatever it is they’re doing, it isn’t working.

3 Comments For This Post

  1. Leonard Britt Says:

    While growing end user interest in the branding power of domain names could benefit all domain investors, I don’t see evidence that there has been any demand shift in 2014 as a result of the new TLD launches. It will be interesting to see the trend in new TLD registrations after a few renewal cycles.

  2. Captain Obvious Says:

    Oh my! The gtlds are all failing. I cannot believe it!!!

    Who woulda ever thunk it?

    After all, .mobi, .travel, .aero, .museum and .coop and the others introduced earlier have all done so well and each had such high end user acceptance rates! .

    Gtlds are .crap and have little value to anyone.

    Team Schwartz

  3. Konstantinos Zournas Says:

    .Vegas had not allocated the landrush domains. It has started allocating thme and it is up to 5,300 today. Also I don’t think that any auctions have ended.
    Of course it did worse than expected.