Categorized | Domaining Tips

DOMAINER Turnover Rates?

Posted on 04 February 2019 by Andrei

Despite being a *very* small industry, the turnover rate in the domaining business is nothing short of impressive.

Yet another confirmation of the “history might not repeat itself, but it sure does rhyme!” adage.

Think of it as multiple fad cycles, with new investors who smell money coming on board, reading a bit and thinking they now have it all figured out… after all, they just read three articles about domaining on the Internet, time to invest! 🙂

They then proceed to make the same mistakes many of us (myself included) make.

Maybe they find out about Frank selling a bunch of geodomains, so they proceed to hand register hundreds or thousands of “worst of the worst” geo domains, geo domains of regions so small you need an electron microscope to find them on the map! Needless to say, that strategy didn’t age well and many investors abandon ship once renewal time comes along.

The next wave maybe involves future trend domains and sure, while a select few names are worth a lot for any decent trend, beginners will (just like with the geo domain example) settle for leftovers… SolarEnergy.com is a life-altering domain but SolarEnergySuper.com… not so much! Once again, renewal time comes along and many of them give up on domaining altogether.

The wave after that might be a new gTLD one and, sure, I’d take a kick-ass new gGTLD like Money.GoodTLD if you let me hand register it at a price comparable to that of .com domains (no premium renewals please!). But if you ask me to pay a premium price for it or if I have to settle for MakingMoneyNow.DecentTLD… no thanks. Unfortunately, a lot of beginners do just that, settle for worthless new gTLDs… yet another renewal-induced tragedy.

Then short domains become hot but good ones are expensive, so why not hand register 7N dot coms… because China 🙂

I’m sure you get the point and understand why the turnover rates are so darn high in this industry.

Now, of course, not everyone gives up.

Most of us who have been around the block have made similar mistakes and learned from them. But domainers who stick around are, even in today’s age of abundance when it comes to information/tutorials/etc., a small minority 🙁

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  1. DOMAINER Turnover Rates? | DN Egg Says:

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    […] This is perhaps one of the trickiest questions in domaining, an industry where “hopium” tends to abound, along with many mistakes such as the ones I’ve mentioned earlier this week. […]

  3. At Which Point Do You CHANGE Your Strategy? | DN Egg Says:

    […] This is perhaps one of the trickiest questions in domaining, an industry where “hopium” tends to abound, along with many mistakes such as the ones I’ve mentioned earlier this week. […]

 
 
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