Sell More Domains With a Newsletter – A How-To Guide for Starting Your Own Newsletter.

Posted on 04 May 2008 by Lord Brar

Guys — let me tell you a strategy which will help you sell more domains and skyrocket your domaining profit.

Start a newsletter – it is a very powerful tool and something that most people ignore. I have been running newsletters for some time now so I am talking from personal experience.

Learn how to start a newsletter, how to get people to subscribe and some practical things I have learn from my own experiences. Let’s get started, shall we?

Four Reasons to Have a Newsletter

To make much more money than you would without having one.

Let me explain how you will make more money by having a newsletter —

1. Stop Traffic Leak. Tell me – how many times have you felt frustrated when people so many people read to your listing and leave — to never come back again?

What is even more frustrating is that there is no way that you can get in contact with them again if you drop your price, modify your listing or have some other related domain to sell that you think they may be interested in.

A newsletter can instantly solve this problem. Once they subscribe to your newsletter, you can send them a message whenever you feel that there is something they may be interested in.

2. Building Trust. Internet is a faceless medium and building trust online is a difficult job. However, I have found that if you are in constant contact with people — either via your newsletter or your blog — and if you give it a personal touch, they start trusting you more somehow.

I guess the reason may be that they start feeling that they know you and that makes them more comfortable doing deals with you rather than some stranger who they know nothing about.

3. Repeat Selling. Here is something that amazes me — whenever people have something to sell, they will just go and post classifieds everywhere they can but never contact people who they have already done business with.

There is no rule in the book which says that if someone buys from you once, they can’t buy it again. Actually, it’s quite the opposite.

If someone has already done business with you, they know what kind of service and experience you can offer and they are more inclined to trust you and deal with you than someone who doesn’t know you at all.

As a matter of fact, I make a large part of my domain and service sales revenue from people who have already done business with in past. Having a newsletter makes it a one-click job for you to do repeat selling.

4. Cross-Selling. Whenever you sell a domain or a website to someone, that is not the only thing that you can sell to the person. There are so many other things like consulting, marketing services, design services and your other domains or sites for sale.

Do you want to leave money on the table by not having a newsletter? I guess not, especially since it is dirt-cheap to do so.

How to Start a Newsletter
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You can start a newsletter manually by BCCing the eMail to everyone but it is not a practical way to do it. The hassles which come with subscribing/un-subscribing people manually, sending bulk mail and ensuring delivery are simply not worth it.

And no, you don’t get all the extra goodies like click-tracking, open-rate tracking and timed auto-responders — which make newsletter management and your life so easier.

What is recommended is that you use a third party hosted service like iContact or Aweber. Both are extremely cheap. Just subscribe to either of these and you are ready to rock!

iContact gives a free 15 day free trial if you visit this link. So I recommend that you check them out and take a free 15 day trial — you have nothing to lose.

Both iContact or Aweber offer timed auto-responders. If you are not already familiar, an auto-responder automatically sends messages to your subscribers at a specific time intervals.

For example, if someone subscribes to your newsletter, they will get a message as soon as they join. Now, you can write a bunch of messages in your auto-responder and the software will automatically keep sending them after specific time intervals.

The subscriber will think that you are regularly sending him or her the updates and will remember you.

The reason why this is important is because if you do not send a message to your list for a long time, they will probably forget you and that they had opted in to get your newsletter.

And honestly, it is hard work to regularly send a new message every single day. Let an auto-responder take care of that for you — without any effort on your part.

How to Get Newsletter Subscribers

1. Give them Incentives. Take a look at DomainingTips.com Free Newsletter landing page and you will see what I mean. This page is getting us a lot of subscribers — and that is the bottom line. From the feedback I have had, most people join us for the free report and quality content keeps them subscribed.

2. Exclusive Deals. Whenever you sell someone a domain or service, ask the person if he or she would be interested in joining your newsletter. Tell him or her that you will send deals and offers before others have a chance to get them. In my own experience, over 90% of them will join you.

3. Forum Signatures. Add a link to your newsletter sign up page in your forum signature. If people like what you are posting, they would like to hear more from you and sign up.

4. Your Blog. If you run a blog, add a link to your newsletter sign up page at the bottom of your post. It is an extremely effective way to get subscribers. As a matter of fact, a blog is an excellent way to sell more domains but that is the subject of another post.

A Few Random Tips and a Hot Babe

1. Screw Freeloaders. A lot of people will subscribe to your newsletter to get the incentives and instantly unsubscribe. The best advice I can give you is that you don’t take it to heart as to why they ub-subscribed — they are just bunch of cheap freeloaders.

2. Commies Are Not Cool. There are so many digital communists who want everything to be non-commercial and will send you mean messages whenever you try to commercialize your newsletter or your blog. My advice? Ignore their message and instantly un-subscribe them from your newsletter.

They are not worth your time and effort. There is no free lunch in this world.

If you have any question or ideas, feel free to ask me in the comments or Ask Lord Brar.

Also, Easy Link Building’s Link Building Tool has been getting rave reviews around the net. Did you buy your copy yet?

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20 Comments For This Post

  1. Danish K. Says:

    Hi there,

    Very nice & helpful article. Appreciate your efforts.

    This information surely benefits the domainers, specially the new ones.

    Kind Regards

  2. Bob Lange Says:

    Thanks for the good info I am starting my email list today.

  3. Repeat sales Says:

    Small businesses should tailor their website domain name to reflect what they intend to promote, according to an advisory firm.

  4. Stephen Douglas Says:

    Who’s the chick with the “Commies Aren’t Cool”, Lord? That’s what sold me. (jk)

  5. Buy Me Domains Says:

    great tip! I actually subscribed to a major domaining blog recently and I found it interesting because it publishes expired domains which I’m in to right now.

    I’m selling domains as well soon so I’m glad I read this one. Thanks

    Buy Me Domains

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