Being memorable is one of the most important characteristics a domain should have and a lot of people assume that all short domains are memorable because… well, they’re short.

That’s not necessarily accurate and a lot of times, a long(er) domain can be far more memorable than a short one.

Let’s try an experiment, memorize the following 3 LLLL dot coms:

ZXYQ.com
YYZQ.com
QZYY.com

Now try to memorize the following 3 domains:

AffordableFurniture.com
AffordableTools.com
AffordableEquipment.com

That’s it.

Now close your tab or window and 8-10 hours from now, try to remember those 6 domains.

I’m pretty sure you’ll remember more domains from category #2 despite the fact that they’re longer.

Ask a friend to do the same thing and you’ll probably notice that the person in question will also remember more domains from category #2.

The concept of memorability is very important to understand.

While short domains have many advantages, memorability is not necessarily always one of them 🙂