… but that doesn’t mean you should register thousands of “meh, it’s only 8 bucks” domains because when renewal time is around the corner, it would definitely add up 🙂
I said this a while back as well: let’s assume you have a budget of $8,000 and that there are two scenarios:
1) buy one great domain
2) hand register 1,000 domains
In both cases, you spent exactly $8,000.
For the sake of our example, we’ll assume you paid $8 per new registration at your registrar and that the renewal cost is also $8 per year.
Great.
But how much does it cost to keep your asset(s)?
Well, in the first case, only 8 bucks per year.
So $80 and you can keep it for 10 years, bringing your total cost after 10 years to $8,080 (the $8,000 acquisition cost and $80 to renew it for 10 years).
In the second situation, however, it would cost you $8,000 each and every year to keep the 1,000 domains you hand registered.
In other words, for 10 years, it would cost you a whopping $88,000 (the $8,000 acquisition cost and $80,000 in renewal fees for 10 years per domain).
There you have it.
The difference between 80 bucks and $80,000 even though in both cases, your initial investment was $8,000.
So next time you’re in a “meh, it’s only 8 bucks” hand registration mood, read this post again and you’ll thank me later 😉
May 17th, 2013 at 3:16 pm
And more than likely (if you have half a domain brain) the $8000 name you bought is very liquid, besides roi potential you can probably turn it and recover your initial investment at any time if you have too, whereas most 1000 name lists that get sent to me to critique are not liquid at all…