Occam’s razor is a popular problem-solving principle that more domainers should understand in my opinion.

It basically encourages you to choose the simplest solution among the competing solutions you have at your disposal.

If you’re outside, it rains and you don’t want to get wet then sure, you could turn into a skilled craftsman and use leaves + branches to build an umbrella… or you could just use the one that’s already in your briefcase 🙂

I’m sure you get the point, the bottom line is this: waaaay too many people (domainers maybe more so than others) think of all sorts of complicated scenarios and ignore the simple solutions which are right in front of them.

I don’t want to turn this post into a novel, so let’s just focus on one simple question so you can understand the importance of Occam’s razor for domainers:

Are you making money?

That’s it, simple question.

When it comes to domaining strategies, most people over-think something that should be fundamentally simple yet effective.

Again:

Are you making money?

That’s a good starting point for someone who wants to improve a domaining strategy today.

If you’ve been a domainer for a while (let’s say a couple of years) and you’re still not making money, it might be a good idea to go back to the drawing board and decide whether or not your current strategy has a solid foundation.

Most domainers over-complicate things and as a result, the important aspects of their strategy don’t receive the attention they deserve.

That’s what Occam’s razor is all about if you’re a domainer.

Asking yourself a few simple questions.

It’s really not rocket science.

Some of those questions might be tough and you might have to be brutally honest with yourself when answering but if you’re able to do that, you’ll be miles ahead of most domain investors.