Let me explain why you should think twice before settling for a “next best thing” domain (something a lot of domainers are guilty of).

Think of a random two letter combination. Let’s say YQ.com, that would be a six figure domain, I think pretty much any LL combo would generate six figures.

Now add another letter, X. YQX.com is a low quality LLL dot com but still, you’d be able to get $4,000-ish for it relatively easily.

Now add another letter, let’s say B. YQXB.com is worthless, I don’t think you’d be able to obtain a regfee $8-ish price for it on the reseller market, so there you have it: worthless.

One letter brought the price of a domain down from six figs to $4,000-ish and one additional letter leaves us with a worthless domain.

The same way:

Screen.com would fetch 6 figs on the reseller market easily.

eScreen.com would probably fetch low 4 figs.

iescreen.com on the other hand is worthless.

One letter, that’s all it takes to destroy the value of a domain.

Ok, I get it, a lot of domainers (most, in fact) don’t have access to domains such as screen.com.

Therefore, you have to settle for something less valuable.

Nothing wrong with that as long as the domain you end up buying at least *has* reseller market value.

Again, there’s nothing wrong with that as long as you don’t go too far.

Domains like eScreen.com instead of Screen.com or YQX.com instead of YQ.com can generate impressive returns for domainers if bought/sold when the time is right.

But you have to understand that as of a certain point, the “I have to settle for…” approach no longer works and that’s the main mistake a lot of domainers make.

They end up desperately holding on to the idea that YQXB.com is only one letter away from YQX.com and that it *has* to have at least *some* potential.

I’m sorry, the potential is just not there as of a certain point.

The sooner you realize that, the sooner you can start building a portfolio on a solid foundation.