One of my top goals as an entrepreneur as well as a domainer is becoming better at making rational as opposed to emotional decisions.

Emotionally speaking, selling a domain at a loss is tough, I understand that.

You have to admit that the acquisition was a mistake and that is never easy.

But rationally speaking, selling a domain at a loss can be the reasonable thing to do.

Look, if I am confident that I’d be able to invest the capital I’d generate by selling a domain at a loss in another domain or something else that I believe will generate a better return, I’ll do it.

No questions asked.

Let’s assume someone offers me DomainA.com at a price that I think will enable me to generate a very good return.

Let’s also assume I don’t have that amount right now.

Would I be willing to sell one of my other domains (DomainB.com) at a loss in order to obtain the liquidity I need for the DomainA.com acquisition?

Well, if I am confident I’d be able to make more money that way than by keeping DomainB.com, I’ll do it.

You can never be 100% sure but that’s what calculated risks are all about.

I don’t become emotionally attached to a domain and I don’t become emotionally attached to the idea that I always *have* to sell a domain at a profit.

That brings me right back to my initial paragraph.

If you want to do well, you have to become better at making rational as opposed to emotional decisions.

Ok, sometimes such decisions suck but that’s just the way it is.