Categorized | Domaining Tips

Domaining Fundamentals

Posted on 05 September 2013 by Andrei

As time passes, there are always various let’s call them domain value indicators that come and go. For example, the “exact match searches” indicator has been extremely popular up until not so long ago and as most of you know, its popularity has declined dramatically lately.

In my opinion, figuring out what makes a domain valuable isn’t exactly rocket science.

In fact, it’s simply a matter of elementary logic.

As long as you understand a few ridiculously obvious fundamentals, you’ll be in a decent position to do well as a domainer.

The fundamentals are obvious, yet most domainers seem to be blissfully ignorant.

You tell them a domain should pass the radio test, they hand register a LLLLLLL.com or whatever.

You tell them a domain should have potential end users, they hand register NorthPoleSurfing.com or other domains for which there can’t possibly be end users.

You tell them to buy a domain that’s as close as possible to the hierarchical position of that industry’s category killer, they hand register TheBestCheapAlabamaElectricians.com or other domains that are so far down the ladder that end users would be crazy to buy them when they can just go ahead and hand register a better one.

Again, these things aren’t rocket science.

Buy domains that are easy to remember, have potential end users and are as close as possible to the top of the list of preferences the end users in question have (the lower your domain ranks on the preference ladder, the less likely you are to be contacted by end users).

Just keep those three fundamentals in mind and you will do very well.

1 Comments For This Post

  1. Kassey Says:

    Good points, Andrei, but I’m not sure about NorthPoleSurfing.com. Some daring entrepreneur may start this sport one day, so I’m being open-minded on this possibility.