As Konstantinos pointed out earlier today, those who want to buy good .blog domains don’t just have to cough up a huge upfront fee, they have to pay the fee in question each and every year.

Yaaaaaay! /sarcasm

Alright, so let’s assume I want to invest in .blog domains.

Perhaps some geo .blog domains… let’s say Berlin.Blog. Great domain, right? Sure and it can be yours for the low, low fee of $140,000: hurry, get it now while you still can! Oh and in case you were wondering: yes, you have to pay $140,000 each and every year to keep it. Glorious deal!

But hey, maybe I was too picky. Let’s go with a much smaller city instead, Bakersfield.Blog for example, a city with ~370,000 inhabitants. The cost of the domain? “Just” $700 upfront and then $700 each year.

Maybe a smaller city? BatonRouge.Blog, perhaps? Nope, exact same price: $700 upfront and then $700 each and every year.

What if you don’t want geos and want juicy generics instead?

Well, Konstantinos did some searching for us:

website.blog $125,000 per year
hotel.blog $125,000 per year
hotels.blog $125,000 per year
free.blog $125,000 per year
girls.blog $125,000 per year
mobile. blog $125,000 per year
support.blog $12,500 per year
2016.blog $12,500 per year
email.blog $6,250 per year
cancer.blog $6,250 per year
tube.blog $6,250 per year
bikini.blog $2,500 per year
astrology.blog $625 per year

… I’m sure I don’t need to say more.

Now, of course, this doesn’t mean you can’t make money with .blog domains.

Perhaps you can spend all day searching and find names that slipped through the cracks but seriously, it should be crystal clear that the odds are stacked against you… to put it mildly.

Quite frankly, here’s how things stand:

1) the very, very best terms are registry reserved

2) even the very best terms (only one “very”) are either unavailable or priced at “maybe if I win the lottery” levels

3) the best (no “very”) domains are priced at levels at which even deep pocketed end users would raise an eyebrow

4) good domains (not spectacular by any means, names such as Bakersfield.Blog or BatonRouge.blog) carry premium pricing which makes the likelihood of generating profits low

5) decent domains might be available at the regular regfee but since with all of these new gTLDs, people have an ocean of options, is settling for “decent” new gTLDs such a great idea? Especially in light of the fact that even the “non-premium” registration and renewal fee is 3x higher than with dot coms?

Once again, just like in pretty much all other cases, I have to say that from a domaining perspective, Dot Blog is a head scratcher for sure.