As a domainer, you should always at least take a look at what the industry’s biggest players are doing.

Therefore, I’ll be analyzing ArcheoDomains.com today, which is basically the Marches domain sales division.

One interesting aspect related to their business model is the fact that for the most part, they have a “make me an offer” approach as opposed to a BIN one.

For example, take a look at their Jerseys.com page.

As you can see, they have a relatively simple to use form on the left.

Name, email address, phone number, price range and comments.

That’s more than enough in my opinion.

Some domainers think longer forms make sense but I honestly don’t understand why you’d ask for someone’s address, for example.

Again, name + email + phone + price + comments is more than enough.

On the right, they have a message which makes it clear that for most of their domains, they have a $10k+ price expectation and if you’re after one of their best ones, you’d be looking at $100k+.

For a company with lots of domains, a message like this makes sense because you’re discouraging lowballers.

If you only own let’s say a few hundred domains, lowball offers aren’t that much of an issue but for someone who owns considerably more domains, they tend to be a pretty important distraction.

On their homepage, you have a user-friendly interface, some articles by publications such as Forbes as well as information about Archeo.

All in all, I’d say the most interesting aspect about their business model is the fact that they don’t adhere to the Buy It Now strategy.

The “BIN vs Make Offer” debate doesn’t have a clear winner at this point, so I’m looking forward to receiving updates from them because the more data we have at our disposal as domainers, the better!