Can those who invest in new gTLDs do well? I think so but for that to happen, their business model has to be realistic. People who own amazing dot coms pretty much get to make the rules. They can play hard to get, they can refuse to budge and the list could go on and on. If you bought amazing dot coms let’s say 15 years ago, it’s hard *not* to do well.
Even if you screw up royally during a negotiation every once in a while, there are plenty of other buyers who want your domain just as badly as the person who walked away. While I do think there is money to be made with new gTLDs, I firmly believe a paradigm shift is in order.
Because those who own amazing dot coms can screw up royally every once in a while.
Or even frequently.
New gTLD owners don’t and won’t have that luxury.
The category killer dot com is the best option by far.
A great new gTLD can be a good option but it will never (or at least not anytime soon) be the best.
Therein lies the fundamental difference people need to be aware of.
You shouldn’t analyze new gTLDs from the perspective of someone who owns a lot of amazing dot coms because we’re talking about completely different situations.
With a category killer dot com, playing hard to get is often a good idea because a lot of buyers desperately want it.
With a new gTLD (even a very good one), it will almost always be a bad idea because the likelihood of the buyer moving on to something else will be considerably higher.
Is it possible to do well with new gTLDs?
Sure, I don’t see why it shouldn’t be possible.
But for that to happen, you need to live in the present and understand the particularities associated with new gTLDs.