Blind Ape Seo

Your host - Lord Brar - has invited the old simian to talk about selling domains.

So here I am, about to lay down the case study on my very first domain sales that just happened a few weeks ago.

I will take my building and selling and cross-reference it to his article, to see where I have done right, and where I have gone wrong and could have done better.

Find a Niche

The niche was an easy find, “pink iphone” probably nothing but a rumour to get some emails for a marketing company, but what the heck, it pays 1.40$ for each lead, so I decided to market it. While the iphone is a big area, pink iphones – also due to their non-existence – can be classified as a medium niche.

Buying a domain

I did not get the greatest of domains, but got it anyway. Ugly S.O.B. was hyphenated, but had the keywords in it that I needed.

Costs: 9.29$
Revenue: 0.00$
Profit: -9.29$

Create a site

Slap wordpress on the domain, install the google sitemap plugin, choose a pink theme, put ads on the site, done.

Publish content

I wrote about 14 posts and published them over the course of a month. A general description of the CPA program, and various related items – pink iphone skins, pictures of pink iphones, YouTube movies, etc..

Promote the site

I dugg and reddited the site 3 times in that month. (All you need are some friends). I also included it at a few social bookmarking sites and stumbled it as well.

At the end of the first month, I had made 19.6$ in income with the site.

After that, I decided to sell the site, as iphones are not really my thing.

After no one was interested after 3 days, I decided to reinvest 20$ in a stumbleupon service for 200 stumbles.

Costs: 29.29$
Revenue: 19.60$
Profit: -10.32$

Selling the site

Shortly afterwards, someone contacted me and bought the site for 60$

Costs: 29.29$
Revenue: 79.60$
Profit: 50.31$

I also sold another site to the same contact, but that is another story.

Conclusion


What went wrong: Not letting the site ferment - Maybe you already noticed it, but I had no faith in the site and did not let it ferment for long enough. That is a complete step I omitted.
Crazy Google - The site went up and down the rankings like an indecisive whore’s underwear. Literally page 1 to page 50 and back in days.

What went right: Promotion - Even before the sale, the promotion was doing fine, pulling about 1K visitors to a completely new niche site.

What could be done better:

More content – More content on a consistent basis.
Fermenting – As said before, selling this site in 3 months instead of after 1 could have been way better.

Contrary to popular belief, this was really not that hard. You can do it! Go!

Read more from the senile simian search engine sensei over at BlindApeSeo.com.

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