Categorized | Domain Name Auctions

LuxuryNames.com’s First Auction – The Results

Posted on 24 November 2009 by Andrei

The grand total: $20,747. Not too shabby given the fact that it’s their very first auction. 31 domains have been sold, here ya go:

Domain Price
teethcleaning.net $259
easterbaskets.net $155
newyorkdefenseattorneys.com $142
weeklyplanner.com $925
businesscarinsurance.com $3,777
drumsets.org $320
pancreatitiscancer.com $135
seoprograms.com $575
anaheimcriminalattorneys.com $104
carinjuryattorney.net $210
chapter7lawyers.com $275
cheaphouseinsurance.com
$3,100
chemodoctor.com $104
cowboyhats.net $1,800
cruisevacations.org $1,550
csections.com $1,550
fivestarrestaurants.com $1,550
internetdeals.org $104
jesusapp.com $104
luxuryheadphones.com $210
multiplepenetration.com $104
nyccustodylawyers.com $104
orlandoautoinsurance.net $275
talkpot.com $104
vanityplates.net $104
woodfloorrepair.com $104
realestateus.com $1,050
homeloancalculator.org $1,550
cookingracks.com $104
bestcellularphones.com $99
debtsettlementprograms.com $200

13 Comments For This Post

  1. Mojito Says:

    I like vanityplates.net for $104.

  2. Xdreamer Says:

    Congratulations luxurynames! Does anyone know if they will be doing auctions at scheduled intervals, monthly or once every 2 or 3 months?

  3. Dante Says:

    Thanks for the post.

    We were happy with the overall results based on a sell thru ratio of 9.6%. Perplexed why some never sold but that is auction 101 lol.

    We are making this a regular event with another to come in January. Our new site should be launched within 2 weeks and will contain lots of information re: submissions, auction dates and more.

    Anybody has any comments just drop us a note. We would love to hear your opinions and thoughts.

  4. Xdreamer Says:

    Hi Dante, can you tell me if it will be a themed auction? Like only finance domains? The only problem then would be finding a lot of good domains for your theme. If you choose a regular auction, the chances of people offering good domain names with reasonable reserves would be higher.

  5. Dante Says:

    Xdreamer,

    Good question and the answer is TBD. The challenge is always to find good domains at reasonable reserves so limiting an auction to any theme may be just as hard to find inventory as holding an auction across all categories. We are still 50/50 on if theme auctions are the best way to go but it is certainly a point of discussion around here.

    Cheers

    D

  6. Nick Says:

    I’d say do a normal auction and be very strict with the submissions. Themed auctions will get you maybe a couple of domains which are actually worth bidding on and the rest will be either low-quality filler domains or domains almost nobody can afford.

  7. Nick Says:

    Or do this. Give domainers two situations. If they settle for a reserve luxurynames considers fair, you will only take a commission from them if the domain sells. If they want a higher reserve than the one you recommend, ask for $50 or $100 as a fee. That way you’ll make money off domains with very high reserves while encouraging domainers to accept low reserves and maybe that will encourage buyers to get involved in bidding wars.

  8. Benjamin M Says:

    Give domainers good deals and they will bid. I think nontopical auctions are easier to populate but whatever you do, don’t start the auction until you have several good domains which you are almost sure will have bids!

  9. nmwando Says:

    If your auction will take place in January be careful with the timing. Domainfest also takes place in January so be extra careful with the timing.

  10. Idiot Domainer Says:

    Not too shabby ? These results are terrible but I wouldn’t blame the market conditions on this one. btw how much does snap take out of that chunk ?

  11. Xdreamer Says:

    It was their first auction, cut them some slack. They promoted the auction a lot, what more should they have done? And don’t start with end users, reaching out to end users is not scalable for an auction with hundreds of domains and even if it were it would not be worth the effort for them. Their cut is not big at all, don’t expect them to fly all around the world for that. For their first auction the result was good.

  12. Dante Says:

    xdreamer,

    Thanks.

    No worries, some people will always complain and we ignore them as our goal is to bring quality domains to auctions at lower reserves. It is not productive to engage in banter with such cynical people unless an educated opinion is presented to help provide a better turnout next time around.

    Selling names in a Live or Featured auctions is a learning curve and understanding how “domainers” buy domains versus our typical SEO clients is also something we need to focus more on.

    We will never be a destination for all but we are very open to comments and suggestions from the community as a whole to help move this industry forward and provide another source of liquidity to domain owners.

    D

  13. 2D 3D Animation India Says:

    i like talkpot at 104 … it is short and easy to remember domain.