… this is one of the most valuable lessons I’ve learned as a human being, as a domainer as well as an entrepreneur.

For this very reason, I always do everything humanly possible to avoid back and forth conversations with potential domain buyers, with existing or potential customers and so on.

Let me explain.

First of all, don’t get me wrong. Educating domain buyers can be worth it up until a certain point. Some end users just don’t understand why great domains are important and in a lot of cases, you can generate small-ish but decent sales by educating them (doesn’t work as well for larger sales).

But again, up until a certain point because as of that point, everything turns into a useless back and forth conversation that gets you nowhere and makes you waste time/energy.

I’m sure you know what I mean.

For this very reason, I have a lifetime money back guarantee for DomainingServers.com.

That way, I’m basically getting the following message across:

“I will do everything humanly possible to provide the best hosting I can in exchange for the $0.98/month you are paying and if you’re not satisfied, I’ll give you your money back.”

That eliminates or almost eliminates useless back and forth conversations from the equation.

Some customers are unreasonable and wasting time with back and forth messages is just not worth it.

Even if you’re right, you still lose.

You waste time, you waste energy and all of this for nothing.

So should a customer become unreasonable, I’d rather offer a full refund and move on than waste time with a discussion that won’t go anywhere.

Again, it’s one of the most valuable lessons I learned and it makes sense when it comes to pretty much all areas of your life, not just business.