To be fair, now is *not* the time to start asking that question. This post’s objective is simply pointing out that the “it’s too early to ask that” argument can only work for so long. At this point yes, it works because it actually is quite early in the game but we will eventually have to start addressing this question because absolutely everything depends on it.
Thus far, I can’t say I’ve seen any examples of new gTLD development success stories.
And by success stories, I mean sites that at the very least went viral. Even that would normally not be enough (it would however at least be something) because to gain traction, new gTLDs would need huge websites as let’s call them ambassadors. For example, something like what Wikipedia is for Dot Org or what Internet Service Providers are for Dot Net.
As domainers, we might think that everyone is talking about new gTLDs but let’s face it, at this point only we are
That has to eventually change.
Otherwise, all new gTLD business models would crumble.
Sure, new gTLD registries could technically even be profitable with the current quasi domainer-only numbers but in the absence of adoption and end user sales, how many domainers do you think will keep renewing inventory?
I’ve mentioned time and time again that at the beginning, domainers are an essential part (the most important one, by far) of a new gTLD registry’s business model. However, this situation can and should only be temporary. As of a certain point, end users have to start taking over because a domainer-only infinite revenue loop is out of the question.
I don’t know when the time to start asking this question will be but eventually, it has to and will be in the spotlight.