I admit, I’m always tempted to reply right away whenever I receive an end user inquiry and I’m sure a lot of you guys feel the same way. There’s nothing fundamentally wrong with having that urge because our brain basically identifies a potential revenue source and urges us to take action right away.
It is important to understand, however, that the signals your brain gives you shouldn’t *always* be followed blindly. In some cases, doing the exact opposite is actually the best approach. Why? I’ll try to explain.
If you just received an end user inquiry, you have an edge.
That person wants your domain.
That person contacts you.
The ball is in your court and this puts you in a great position. Why should you reply right away and thereby make it clear that you’re eager or even desperate to sell? Wouldn’t it make more sense to wait a day or two? Perhaps even a few days?
I know the urge to reply right away is strong.
But please think about it, why should you?
The choice of strategy can literally make the difference between a mediocre sale and a good one. You see, if you receive an inquiry and reply within 10 minutes, you no longer have the edge I mentioned previously. You just threw it away by proving that you’re desperate (hey, maybe you’re not but the end user will probably interpret your very fast reply that way and this could affect the negotiation process in a dramatic manner).
I’m sure you’ll agree that what I’m saying isn’t exactly rocket science.
It’s rather psychology 101, if you will.
Now of course, it’s your domain and you can choose whichever strategy you deem appropriate. I’m just here to provide some advice, how you interpret this advice and whether or not you put it to good use is entirely up to you.
Through today’s post, I simply tried to explain that the “end user inquiry response times” topic deserves your attention despite the fact that it might not seem all that important. Anything that can affect the outcome of a sale counts and as I hope I managed to make clear today, end user inquiry response times definitely fall into that category.