The first results for the newly launched Dot Hamburg (large German city) are in and after the first day of General Availability, there are 13,793 domains. Solid results and all in all, I can’t remember any geos about which you can say that they were a flop.
In contrast, Dot Furniture for example only has 605 domains after the first day of GA. In my opinion, if we were to limit ourselves to analyzing the strength of the term, Dot Furniture can be considered one of the very solid niche new gTLDs… yet as all of us have been able to see, it clearly underperformed.
Too many premiums?
A registration fee that’s too high?
Poorly marketed by the registry?
I’m reasonably confident all of the previously mentioned issues played a role and I’m just as confident other factors were also involved. The only thing that matters, however, is that we’re seeing an interesting pattern thus far.
Geos are outperforming.
Niche new gTLDs are underperforming.
Now don’t get me wrong, “outperforming” is a bit of a stretch if you were to compare the numbers to launches such as Dot Co but still, compared to niche new gTLDs, they’re doing considerably better.
As a domainer, it’s good to keep your eyes open for patterns such as these because with so many options out there, you have to be brutally selective.