One of the best-kept secrets in domaining is Go Daddy’s code promotion for $0.99 transfers. You save a ton, get an extra year added on your domain and GoDaddy then makes up the discount when you renew for future years.
But why don’t any other registrars have frequent codes to transfer domains to them for anywhere near that price? NameCheap has the lowest permanent transfer deal out there right now at $8.67 but that’s the same as GD renewals using a code. There are a few other companies that occasionally offer deals like the $0.99 GoDaddy transfers but nobody comes close to doing it as frequently.
No sense in ever transferring away from GD. Once you’re there they have you captive. There’s been plenty of time for them to see what’s going on and that Go Daddy is taking away lots of their business. If it works for GoDaddy why wouldn’t other registrars want to attract some new business and get them renewing future years with them?
In a free market there should be a level playing field. Other registrars should be competing to get my old employer’s customers just as passionately as GD is trying to get theirs. It’s the same way with advertising. Why is Go Daddy so much more aggressive with their TV advertising than the others?
The other registrars need to step up their game. They’re missing a huge opportunity to be more successful. If money is the problem then that’s where VC’s should be investing those funds that are burning a hole through their pockets.
Either the others are just foolish (I don’t think so), lazy or incompetent (all of them?) or I smell some collusion going on here in the industry. We want more competition and cheaper transfer deals from other registrars! It’s the American way.
Why is the domain market exempt? What do you think? Do you want more competition throughout the domain industry? How long will it take until GoDaddy finally has an equally aggressive competitor?
This post was written by domainer Matthew Crowder. His domains are listed over at BuyNamez.com.