Categorized | New gTLDs

Letting Failed Extensions… Well, Fail

Posted on 02 April 2017 by Andrei

Three days ago, I’ve mentioned that I for one see three options when it comes to new gTLDs: being rescued by ICANN, being bought by another company or simply letting them fail.

Since the first two options have already been covered, it’s time to think about whether or not it might be a good idea to just let the extensions that are not economically viable fail.

In the end, I find it very, very hard to believe that this can be avoided for certain strings which are just so bad and for which there’s so little demand that they should have never been released in the first place.

I’m sorry but some of the terms that we are seeing on the right of the dot are so obscure that we cannot help but wonder what these people were thinking when they not only decided to go after them, but decided to invest a six-figure sum upfront and then pay $25,000 a year to ICANN plus various other fees for them. Why? Seriously, why?

There will unfortunately be casualties but as ironic as it may feel, the fact that certain extensions failed so miserably is actually the main selling point of this approach. They’ve sold so miserably that after removing reserved names and domains otherwise owned by the registry from the equation, you aren’t left with much and as such, the casualties would be minimal if the plug were to be pulled.

In the end, maybe it’s fair this way.

While it is true that ICANN made a lot of money and that they do need to be accountable for how they spend it given their special status, I’m not really sure that throwing their money into the black hole represented by failed new gTLDs is the best idea. There are better ways to spend the money they have, ways which would help the Internet more than resurrecting Dot Horse 🙂

Finally, the second option which was discussed yesterday, being bought out by another company will probably end up being used but it’s unlikely that certain extensions which have pretty much zero potential will end up finding buyers.

My best guess is that in the end, some kind of a combination will be the ultimate outcome.

I do think ICANN might give a little bit of assistance but definitely nothing as drastic as letting go of their $25,000 fee or anything along those lines. Still, they might do at least something.

Secondly, I’m sure there are strings for which there is enough potential for them to be reasonable acquisition strategies for certain companies. Not .horse obviously but some extensions do fall into that category, so I’m sure we’ll end up seeing several purchases

Finally, for the worst of the worst in terms of new gTLD’s, there’s no place to go but the cemetery in my opinion. There’s just no saving them and as such, they’ll probably end up ultimately being put out of their misery.

So there we have it, that’s at least my perspective on things, feel free to add your thoughts if you think there is something additional that needs to be said.

2 Comments For This Post

  1. @domains Says:

    What can you say except this is all turning into a big mess. It can’t go on like it is, we will see changes one way or another.

  2. Jeffery T. Says:

    In the second round of new gTLD applications some enterprising registry could apply for .cemetery.

    This could be the place that some new gTLDs can be laid to rest.

    However it is likely that gtld.cemetery will be a premium new gTLD domain name with an escalating renewal pricing of $1000 first year, $3000 second year, $10000 third year…. so there are unlikely to be any grabbers.