Categorized | Domaining Tips

Don’t Invest in “Wholesale” LLLL Dot Coms

Posted on 04 November 2013 by Andrei

Certain types of LLLL dot coms have done remarkably well (CVCV dot coms, for example) and therefore, lots of domainers made the mistake of thinking that all LLLL dot coms have value.


First of all, let’s define the term “wholesale LLLL”.

The general consensus is that certain letters (A, for example) are better than others (Y, for example) due to all sorts of reasons such as acronym potential and so on.

An example of a quad premium LLLL dot com (a LLLL where all of the letters are premium) would be This is an investment grade domain for sure.

An example of a “wholesale” LLLL dot com (non-premium letters) would be This isn’t an investment grade domain because you’d barely be able to sell it for 10 bucks. In other words, you have to pay about $8 each year to renew an asset that’s barely worth a little more than the renewal cost for *one* year.

Wholesale LLLL dot coms aren’t going anywhere in my opinion and I’d strongly advise against investing in them.

A lot of beginners consider them tempting but realistically speaking, you’ll probably lose money with such domains. I’m bullish on domains in general, I think the value of domains in general will go up considerably but when saying this, I’m referring to investment grade domains and definitely not inventory such as wholesale LLLL dot coms.

Remember: if you make poor capital allocation decisions, you can lose money even if the market goes up, just something to keep in mind!

6 Comments For This Post

  1. Rob Says:

    I have seen ‘wholesale’’s sell for four figures, and even five figures. You just never know. What looks like valueless letter combinations to some may be great to another.

  2. AbdulBasit Makrani Says:

    Recent sales listed at DnJournal which shows sold for $35,000 and for $80,000 and for $12,000. Checking the previous owners I found all were owned by Frank Schilling. I wonder how JRZJ was sold for 12k which is a great sale for not so good looking LLLL domain.

  3. Andrei Says:

    @Rob and AbdulBasit Makrani: there are lots and lots of LLLL dot coms so sure, there are bound to be examples of large sales. Realistically speaking though, the end user potential of wholesale LLLL dot coms is limited. Even if it weren’t limited compared to other types of domains, the reseller market value is just not there so all in all, I’d recommend staying away from these domains because there are several better alternatives to choose from.

    Generally speaking, you should invest in domains with great end user *and* reseller market appeal.

    A LLL dot com would be an example of a short domain that has reseller market value as well as end user appeal.

    Wholesale LLLL dot coms, on the other hand, have pretty much no reseller market value (you could barely sell them at regfee) and the end user potential is in most (not all) cases just not there.

  4. Victor Paez Says:

    For example:

    are great domains!

  5. Andrei Says:

    @Victor Paez: the domains you mentioned aren’t the worst of the worst in terms of LLLL dot coms since they have premium letters as well (a “wholesale” LLLL dot com would, for example, be but I wouldn’t call them great either 🙂

  6. AbdulBasit Makrani Says:

    Agree with you Andrei on Victor’s comment.