The name of today’s fallacy (logical error) speaks for itself. When you’re cherry picking, you are only referring to the data points that confirm the message you’re trying to get across, while “conveniently” overlooking other data points which are just as relevant but that contradict whatever it is you’re trying to say.

There are countless examples when it comes to new gTLDs as well as dot coms.

For example:

“Wow, this new gTLD is going up in value, I just read about a 5 figure sale that took place last week!”

“Wow, LLLLLL dot coms are going up in value, I just read about a 5 figure sale that took place last week!”

Sure, a 5 figure sale is great and everything but by only referring to that sale and leaving all of the lower value ones aside, you’re cherry picking.

What if over the past month, there was only one 5 figure sale and, instead, there were ten 2-3 figure ones? Furthermore, what if these numbers are lower than those from the previous month?

As can be seen, by only referring to the 5 figure sale, you can make it seem that the domain type in question (the new gTLD, the LLLLLL dot com, doesn’t matter) is going up in value despite the fact that there’s actually more data that suggests the exact opposite.

When you’re involved in a debate, ask for clarifications whenever something doesn’t seem right. If someone only refers to one high value sale or to a handful of high value sales, ask him or her for more data or better yet, search for that data yourself.

It may not be as convenient as simply accepting whatever information is being thrown at you but if you want to make informed decisions, you have to roll up your sleeves and start working/researching. It might not be the most entertaining thing to do but if you’re a professional domain investor, it comes with the territory 🙂