Domaining Industry Fallacies – Appeal to Authority

Posted on 19 February 2014 by Andrei

As of today, I’ll analyze some of the most common fallacies we come across in the domaining industry.

What’s a fallacy? It’s basically an argument that isn’t backed by sound logic or a logical error/mistake, if you will.

Today, I’ll put the “appeal to authority” fallacy under the microscope. As the name suggests, it’s basically the assumption that just because an authority (a popular person, someone who achieved great results and so on) has a certain opinion, that automatically makes it true.

It’s a logical error because instead of analyzing the argument, you’re blindly accepting it simply because it’s made by an authority.

For example:

“Domainer ABCD says that ten letter dot coms are a great investment with huge reseller market appreciation potential”, where “Domainer ABCD” is let’s say a very successful domainer.

Never accept an argument just because a very successful domainer has a certain opinion. Don’t analyze the person making that argument, analyze the argument.

In our case, the analysis isn’t all that complicated.

Have you ever heard of a liquid six letter dot com market?


LLLLLL dot coms are hardly liquid.

What about seven letter dot coms?


Eight letter dot coms?


Nine letter dot coms?


In that case, what’s the likelihood of 10 letter dot coms having reseller market appreciation potential?

Well, I don’t know about you guys but I’d rather draw a conclusion based on that thought process than accept a conclusion simply because it belongs to a successful domainer.

That domainer may very well be successful but that doesn’t automatically mean he’s always right.

Should people listen to what successful domainers have to say?

Of course.

But pay attention to the way I phrased it.

Yes, listening to what successful domainers have to say makes sense (in fact, I’d say *not* listening to what these people have to say would be a mistake) but that doesn’t mean you should automatically accept/believe all arguments made by them.

Listen to their arguments, try to understand their perspective but draw your own conclusions.

Therein lies the distinction I wanted to point out today.

I’ll analyze some more logical fallacies in the future, hope you guys will find them interesting.

3 Comments For This Post

  1. John Says:

    Would one example of a fallacy be a domain expert claiming his list of 400 hand registrations is a better risk/reward investment than a list of 15 one word dotcom purchases by a lesser known investor?

  2. Andrei Says:

    @John: without knowing what the 400 hand registrations are and what the 15 one worders are, there’s no way for me to answer this. Let’s assume a new concept such as “blog” or “forum” appears and that someone hand registers 400 great domains such as, and so on. In that case why not, the 400 hand regs may very well be worth more than 15 one worders purchased by the other person.

    For the most part though, such a situation is quite unlikely but again, I can’t articulate an opinion before taking a look at the actual domains.

    The main message I tried to get across is this: accepting an argument simply because it comes from a well-known domain expert for example is a huge mistakes. I’d strongly recommend analyzing the argument itself and since you know what the 400 hand registrations as well as 15 one worders are, you’re in a better position than me to do it 🙂

  3. Says:


    I agree 100%, and this post is possibly the most important in 2014.
    If this can be extended to the domain market places as well, it will open up. Thanks for the post.