Think about it. Let’s assume Person A is sitting on a lot of cash, no liquidity problems whatsoever and let’s assume Person B has to pay the bills asap.
Person B might have learned everything there is to know about the art of negotiation but he has to pay the bills and he has to pay them as soon as possible.
If you ask anyone who secured top dollar end user sales, he/she will most likely confirm that the process involved saying “no” time and time again.
Those who are sitting on a lot of cash can afford to say “no”, those who aren’t… not so much.
I’m not saying negotiation skills aren’t important, not at all.
I’m simply saying they’re not the only factor.
And I’m saying something else: the more money you’ll have, the better you’ll be at the negotiation game.