Today, 4 new gTLDs entered the General Availability period: dot dating, dot events, dot partners and dot productions. To be honest, I like dot dating, yet I didn’t register any.
Is it because alternatives such as dot singles and dot date exist? Nope, that had nothing to do with it because despite the fact that those alternatives exist, dot dating is the strongest option. This, corroborated with the fact that there’s no potential “singular or plural?” confusion issue (as with dot accountant vs. dot accountants, for example) represents a good reason not to consider the competition from similar gTLDs a deal breaker.
Then why didn’t I register any?
For two reasons.
First of all, the very best domains were either not available or had premium pricing. This is the policy the registry operator has chosen and they are free to run their business as they see fit but for me as a domainer, this means that right from the beginning, I have considerably fewer options to choose from.
The second and equally important reason is represented by the high registration and renewal fees. The prices seem to range from $39.88 to almost 70 bucks and that’s quite high for domainers, who generally buy several domains as opposed to just one or two.
For these two reasons, I decided to pass.
I just don’t see enough upside.
The “best of the best” domains (which would have been good enough to justify the risk associated with high registration and renewal fees) such as “very large city + dot dating” (again, very large cities, not just any city) combinations were not available at the (already high) registration fee and I didn’t consider those that were available good enough to justify the high registration/renewal fees.
Again, I don’t see enough upside.
If the registration fee would have been let’s say 50% lower, I would have probably decided to get some. If it would have been even lower, let’s say $10 – $15-ish, I would have definitely grabbed a few.
But right now, the numbers just don’t make sense to me.
In my opinion, to do well at these registration/renewal fee levels, you’d need either a very high turnover rate (unlikely to happen, at least for the time being, as most people don’t even know new gTLDs exist at this point) or high sales prices (which again, I consider unlikely because most of the very best domains are either reserved or available at higher price levels and some of the ones that are left are good but not amazing).
This is just my opinion of course but personally, I decided to pass on dot dating today. Not because I don’t like the gTLD (for what it’s worth, I like it) but simply because for the two reasons I outlined, I just don’t see enough upside to justify the risk.