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Which New gTLDs Are Domainer Friendly?

Posted on 13 January 2014 by Andrei

This is probably *the* most important question you should be asking yourself when it comes to new gTLDs, yet it doesn’t receive the exposure it deserves in my opinion.

Sure, other questions are important as well, for example whether or not new gTLDs will gain traction. But unfortunately, there’s no way to answer it with 100% certainty at this point, time will tell.

The question which represents the title of this post, on the other hand, can be answered.

First and foremost, domainer friendly registries will not try to compete with domainers. The easier the registry in question makes it for domainers to obtain the best assets, the more domainer friendly you can consider it.

If the registry in question makes it possible to secure its best domains at let’s say three figs to low 4 figs or even at the registration fee, it may very well end up representing a good choice for domainers.

If however you would have to pay 5 figs for one of the best domains, for example, the upside just won’t be there in most cases.

So there we have it, one indicator.

Another one would be how aggressively it advertises on domaining-related sites. Now of course I’m biased since I own DomainingTips (I said it on more than one occasion, new gTLD advertising will be a decent income source for the best domaining-related sites and there’s nothing wrong with that in my opinion) but I’d say this indicator is fairly obvious.

Advertising rates are very low in the domaining industry, so if a registry tries to save a buck (literally, since advertising in our industry is ridiculously cheap compared to other registry-related expenses) by ignoring domaining-related sites altogether, it probably means it doesn’t want to reach out to domainers.

The third and final indicator is represented by the subtle attitude-related clues which indicate how the people behind the registry in question feel about domainers. For example, what they say about the domaining industry when they’re interviewed and so on.

That’s it for now, there are probably plenty of other indicators but through this post, I basically tried to explain that figuring out which new gTLDs are domainer friendly isn’t exactly rocket science. It really isn’t :)

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