After reading some of the comments that have been posted yesterday (when I asked for which new gTLDs there will be reseller market demand), it’s clear to me that this topic deserves our attention.
Some domainers think that we only have a reseller market for an extension if there is a lot of liquidity. I disagree.
Sure, the more liquidity the better but this doesn’t mean that we can *only* confirm the existence of a reseller market if there is a lot of liquidity. We can have moderately liquid reseller markets or why not, even relatively illiquid reseller markets.
To explain this, let’s take a look at the dot com extension.
Is there liquidity for *all* dot coms?
Of course not.
Try selling a six letter dot com (random example) on the reseller market and let me know how that goes
Even when it comes to the Internet’s #1 extension, liquidity only exists for the best domain. Now sure, the pool of “best domains” is certainly bigger than with dot net for example, just like the pool of “best domains” is certainly bigger with dot net than with dot info and so on.
Should we therefore say that dot net doesn’t have a reseller market?
Of course not!
It definitely has one but of course, a smaller number of domains are considered investment grade.
For example, while all quad premium LLLL dot coms have reseller market value and liquidity, the same thing cannot be said about LLLL dot net domains. However, there’s definitely demand for let’s say LL dot net domains, one worder dot net domains and so on.
… I’m sure you get the point.
The more successful an extension is, the greater the pool of “investment grade” domains will be.
Maybe for some of the new gTLDs, there will be no or almost no investment grade domains.
Maybe for other new gTLDs, there will be almost as many as for dot net.
I don’t know at this point, neither does anyone else.
The market will ultimately decide which extensions are better in that respect and while we can indeed make more or less educated guesses, it’s beyond the scope of this blog post.
Today, I simply tried to explain that the “definition” of a reseller market is actually quite permissive. We don’t need a lot of volume/liquidity to accept the fact that a reseller market exists and for the most part, I’d say that as long as there’s domainer demand for certain terms within a certain new gTLD, we can safely say that a reseller market exists.
Maybe not a highly liquid one (again, this will differ on an extension by extension basis) but a reseller market nonetheless.