Was this the worst week ever in terms of registration numbers? No. After the first day of General Availability for 4 new gTLDs (. Reisen, .University, .Toys and .Town), the results were let’s call them mediocre. But what registry operators should be worried about is the fact that two of this week’s extensions are basically as good as they get: Dot University and Dot Toys.
The fact that such strings barely managed to generate registration numbers in the 4 figure area after the first day of General Availability speaks for itself.
Dot University: 1,340 registrations
Dot Toys: 1,320 registrations
… again, these two are or at least were supposed to be “big league” extensions.
I haven’t paid too much attention to Dot University but as far as Dot Toys is concerned, the problem wasn’t something like the fact that the premium domains were more expensive than with other extensions.
Not at all.
If anything, they were cheaper.
At least as far as the domains I researched are concerned, the premium renewals were on the low side compared to other launches.
Yet despite this fact, the volume is just not there.
Registry operators need to pay close attention to these three words: new gTLD fatigue!
Weak extensions tend to generate a 3 figure number of registrations (in a lot of cases, low 3 figs) on the first day of General Availability, while decent or even strong extensions are barely in 4 figure territory.
If the numbers are so weak at the very beginning of the new gTLD phenomenon, ask yourself: how will things stand a year from now, once renewal time comes?
In my opinion, new gTLD operators need to up their game asap because otherwise, they probably won’t exactly be happy with the numbers… to put it mildly.