Almost everyone is talking about the Minds+Machines ad that said dot com is dead, without understanding that what they’re doing is marketing 101 and there’s nothing inherently wrong with that.
Their ad can be considered click bait and it also ended up being a good example of link bait. Let me explain.
The concept of click bait isn’t all that hard to understand. As a marketer, it’s in your best interest to have a high click-through rate (CTR) and therefore, people often come up with ads that make bold/provocative/controversial claims.
Because those ads are more likely to entice visitors to click.
I assure you that their ad about dot com being dead generated a considerably higher CTR than an ad such as “Click here to find out more about new gTLDS” would have generated.
Again, marketing 101.
Aside from being click bait, the ad in question ended up being link bait as well.
What’s link bait?
As the name suggests, it’s basically content that’s often so bold/provocative/controversial that lots of people end up linking to it.
I don’t know if it was the intention of the Minds+Machines team but as everyone can confirm, their ad ended up being a good example of link bait as well because lots of people wrote about it.
As domainers and/or online entrepreneurs, you have to understand that the link bait/click bait concept is anything but new and get used to it. As time passes, more and more new gTLDs and businesses that revolve around new gTLDs will appear.
In order to stand out, a company’s marketing strategy (and budget) is the most important thing by far. Therefore, domainers should understand these concepts because at the end of the day, link bait and/or click bait is used pretty much everywhere in one way or another.
The domaining industry isn’t and won’t be an exception.