Mike Berkens wrote an interesting post about his experience with the Uniregistry affiliate program on his parking pages earlier today. The results weren’t good but that doesn’t mean the Uniregistry approach has no potential.
The strategy may very well have merits but in my opinion, implementing it at this stage is premature. Why? Simply because generating decent conversion rates is next to impossible if you’re trying to sell something the potential buyer didn’t even know existed.
Let me give you a quick example.
Let’s assume I want to sell some funky new sunglasses with a design nobody ever implemented before. Great. I put together a website, throw some traffic at it and see what happens. We’ll call this scenario A.
Then we have scenario B, in which I do the same thing but with one major difference: before starting to throw traffic at the website, lots of celebrities starts appearing in public with these sunglasses repeatedly.
What do you think, in which case will my results be better?
Orders of magnitude better, in fact?
We’re obviously talking about scenario B and the reason is fairly simple. It’s basically the difference between selling a product nobody knows exists and a product that’s not only known but also considered “cool” or at least reasonably desirable by potential buyers.
The same principle is valid when it comes to domains.
As far as new gTLDs are concerned, there’s almost no end user awareness at this point.
What can generate awareness? That brings us right back to my example with celebrities. You need something similar. For example, if the next big social network were to use .abcd instead of .com. Or if some important public figures were to start using .abcd, the list could go on and on.
Will this happen?
I have no idea.
It’s too early to determine whether or not trying to sell domains in alternative TLDs via parking pages makes sense. Maybe it does, maybe it doesn’t. This much is certain however: at this point, generating decent conversion rates will be extremely difficult. Not impossible but definitely *extremely* difficult.