From mom and pop shop owners to huge corporation CEOs, a lot of people still don’t understand why buying a solid domain is one of the best investments you could possibly make.

Should you educate them?

Well, it depends.

Let’s say a mom and pop shop owner contacts you and offers 10x the registration fee or something like that. I’m sure I’m not the only one who received such offers. Well, if you’d be willing to sell the domain in question at let’s say 3-4 figs then sure, educating the end user in question makes sense.

You can definitely convince an end user that paying 3-4 figs for a domain makes sense, happens all the time.

But can you turn offers such as “I’ll pay you 10x the registration cost” into huge sales?

Highly unlikely.

I’d say there are 2 broad types of end users:

1) those with a realistic chance of becoming buyers

2) those who will probably only waste your time

For category #2 inquiries, just have a few “here’s why great domains are worth it” templates and copy/paste one of them whenever appropriate, don’t waste too much time with such inquiries.

For category #1 inquiries though, I’d recommend being patient. A lot of the things we consider obvious seem very complicated to most end users, so if you think the lead has a decent chance of turning into a sale, taking the time to reply individually might be worth it.