The truth is, there are no “one size fits all” answers to this question.

On the one hand, it’s very likely that for most domains (I am of course excluding super premiums from the equation), you will probably not receive better end user offers in the future.

Therefore, a lot of people are flexible for this reason and as long as the sale generates a good return on their investment, it’s all good. They recoup their investment, use the profits to replace their inventory and move on.

Nothing wrong with that.

Some people, on the other hand, don’t want to hear about terms such as “replacement cost” and treat each domain as if it’s a unique gem. They don’t want to leave money on the table and are only looking for blockbuster returns.

Nothing wrong with that either.

But which option is the best one?

Hard to say and hard to prove since it’s impossible to accurately predict how much $ one approach as opposed to the other would generate.

To prove that one of these options is the best approach, they’d have to invest some kind of a parallel reality simulation machine. Would definitely make our lives easier haha since that machine could tell you how much each method would generate in terms of profit over a period of x years and you’d simply choose the one which generates more.

But since it’s unlikely that there’s going to be an invention like that anytime soon, you’ll just have to make decisions based on a combination between research + gut feeling and hope for the best