Google Panda and other algo changes had devastating results for a lot of webmasters and things will only get “worse”. Even huge players such as ehow.com have implemented changes and they did the right thing in my opinion. The tip I am about to share is valid today and will be valid tomorrow, a month from now, a year from now and so on.
Here it is: do NOT limit yourself to “thin” homepages. If you think that 500 words are enough, think again. If possible, aim for 1,500 words or more. Most of you guys own the exact match domain and through the homepage, you’ll probably be targeting your most important/difficult keyword. Act accordingly.
As far as the other pages are concerned, it would obviously be great if you could have lots of content there as well but if that’s not possible, then at least keep the tip I just shared in mind.
Most people don’t do this, it’s maybe one of the most common mistakes webmasters make. Your homepage is or at least should be special and let’s not forget that if you at least have excellent/unique/authoritative content on the homepage, the likelihood of “surviving” a manual review increases significantly.
That’s it, you’re welcome