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Proactive End User Marketing for New gTLDs?

Posted on 05 August 2014 by Andrei

I have to admit, I have no experience whatsoever in this respect and quite frankly, would imagine that it’s a reasonably tough sell.

Even when reaching out to end users when it comes to domains in “traditional” extensions, it’s still hard to convince them to pay a premium for a domain despite the fact that it’s in an extension they’re familiar with.

When it comes to new gTLDs, I’d imagine it’s even harder.

Out of all possible scenarios though, the easiest would be something along the lines of contacting the owner of Word1Word2.com or Word1Word2.net in order to pitch Word1.Word2.

I think some end users would find owning the Word1.Word2 version an interesting perspective but would they be willing to actually reach for their wallets to make it happen? If so, how much would they be willing to pay?

Hard to say.

If you’ve had any experience when it comes to proactively contacting end users about new gTLDs and would like to share your experience with other domainers, shoot me an email at admin@domainingtips.com and I’d gladly have you on board as a guest blogger.

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1 Comments For This Post

  1. Leonard Britt Says:

    Occasionally we read stories about five-figure domain sales but those generally are the result of a company reaching out to acquire a domain that for whatever reason they decided they wanted. Actually it would be interesting to see stories of successful proactive end user marketing in traditional TLDs – pricing of two-word .COMs, three-word .COMs, one-word vs. two-word .Nets. .Org, .TV, .ME, .CO, etc where end users actually bought as the result of outbound marketing efforts. The argument is that a domain is worth whatever an end user is willing to pay. So when an end user discovers a domain relevant to their business is available but they weren’t really looking to buy it, how much can one realistically expect? Or is it best to just wait?

 
 
         
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