Up until this point, even though the new GAKT version was live, Google gave you the option to use the previous one. As of today, the old tool is gone for good. The new one tends to display SIGNIFICANTLY lower keyword search volume numbers, which brings us to the question which is on everyone’s mind right now: which numbers are (more) accurate?
Before this decision, people were able to work with the old tool by clicking on the link below:
As you can see, this is no longer possible.
Some people say the new interface sucks but I honestly don’t care about the eye candy or even usability component. The only thing I do care about: the search volume numbers.
The old tool included data from search partners as well, while the new one is based on Google.com search traffic only. Now it’s obvious that this brought about a decrease in search traffic numbers but what I can’t find an explanation for is the magnitude of the decrease.
What do you guys think about this change and what is your explanation for this dramatic (in a lot of cases) decrease?