Categorized | Domaining Tips

Offering “Domain + Development” Packages to End Users?

Posted on 15 July 2014 by Andrei

This is one of the things I’ve been thinking about lately.

A lot of people consider the very concept of buying a premium domain strange but on the other hand, paying for website development is something they’re most likely used to.

Even more so, certain end users are outraged after hearing the domain owner’s asking price, yet several of the same end users don’t mind paying very high fees to local Web developers despite the fact that if they were to do at least a little bit of research, they could get the exact same thing at a fraction of the price.

In some cases, it might be an interesting experiment to offer a “domain + development” package and by development, I’m referring to Web design if the end user in question doesn’t have a website yet or to a complete re-design is the person in question already has one.

There’s just one problem: most domainers aren’t good at development.

However, there’s an easy fix for that, simply partner up with a developer.

Most of the end users who work with local developers pay extremely high fees, so there’s plenty of room for profits for you as well as the developer you’d be partnering up with.

If any of you guys want to try such an experiment and would like to have me on board as a partner, feel free to shoot me an email at whenever you seal the deal with an end user.

Please only email me if you already secured the deal or are very close to doing that, I have quite a bit of development experience and will my best to figure out a way to make it work for all parties involved.

Perhaps you can try offering a “domain + development” package if the negotiation is at a standstill and you need a new angle.

Or if it’s clear that the end user in question doesn’t have a website yet.

Or if the end user’s website is awful and so on… you get the point.

A “design + development” package isn’t something you’d *start* the negotiation with (trying to obtain a regular sale would be the recommended approach in most cases) but in some situations, I’m reasonably confident it would be a good idea.

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2 Comments For This Post

  1. Jacob Fedosky Says:

    I actually had the opposite happen to me-

    I was negotiating with an end user and she asked me to build her a website on the domain name for $x more. I had to turn it down because I was already too busy.

    It’s certainly something worth offering to end users. It’s probably possible to make an extra $2k-5k per sale if you are offering development.

  2. Leonard Britt Says:

    I believe this concept could work for certain end users as yes website development can run mid-$XXXX to low $XX,XXX even for small businesses. I suppose the ideal scenario is a startup without a domain / website but identifying such end users is rather difficult. Domainers who reach out to end users usually use search engines or social media accounts to identify potential buyers. Quite often they already have a reg fee quality domain and don’t want to pay a premium for another one or they view building out another website as an unnecessary expense.

    However, I do have quite a few city+real estate or condo .COM domains which could capture real estate leads if developed. Bing/Yahoo still favor exact match domains so I believe a developed site with a lead capture form might be of interest to end users in the respective market.

    Right now I have three real estate agencies which have asked for a quote on the same city+real estate .COM domain (June drop). If the site were on page one of Yahoo/Bing, could I increase my asking price? Perhaps.

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