If I’m not mistaken, the General Availability period for 4 new gTLDs will start next week:
… the date will be July 02 in all cases.
As a blogger, covering these launches is very frustrating for two reasons:
1) in a lot of places, the dates are inaccurate
2) most new gTLDs have a ridiculously poor marketing campaign or even no marketing campaign whatsoever
Normally, if you’re a company that wants to sell a product (a registry that wants to sell new gTLDs in our case), you should make sure that at least your core audience (domainers in our case) knows when the product in question starts being available.
Let’s face it, domainers currently account for a *huge* percentage of new gTLD registrations and without domainers, new gTLD shareholders/investors (those who funded the new gTLD registries and expect those businesses to do well) would probably be on the brink of a nervous breakdown. Yet despite this fact, most new gTLD registries don’t reach out to domain investors.
I honestly don’t understand such a business model but c’est la vie.
I do my best to let you guys know about the most important dates for each new gTLD but do your own research as well because for the reasons outlined in this post, it’s quite likely that I’ll make mistakes every now and then.