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New NameCheap Design – Do You Like It?

Posted on 18 January 2014 by Andrei

It seems NameCheap has a completely new design. Compared to the old one, their new design looks “friendlier” for lack of a better word.

It’s also simpler than the previous version, there’s considerably less going on above the fold (less links, easier navigation) and to compensate for that, they have a “Menu” button on the top right side of the screen.

If you click it, you’ll be taken to their more complex navigation interface.

Now based on my experience, whenever a new design is released, a lot of people tend to say things like “the old one was much better” but pretty much everyone ends up ultimately getting used to the new design.

I, for one, think that keeping it simple is a good idea.

Making it friendlier and their “The Internet Needs People/To tell stories, open stores and share what matters.” probably has to do with a future marketing campaign/approach.

Should be interesting to see what they have in mind.

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4 Comments For This Post

  1. John Poole Says:

    Terrible design. I, like probably most of your readers, am not interested in marketing BS or “cute banners.” I want to quickly get to the page I need to “get business done.” Keeping it simple is a good idea, but the new site doesn’t do that. Not only is the banner a waste of space, but there is a serious loss of functionality. For example, one cannot now bookmark a URL to go directly to the Bulk Search page. Every time someone “redesigns” their website and it takes 2-3 clicks to do what used to take just one click, it is a #FAIL. Maybe they will get the “kinks” out, maybe not. It appears somebody’s idea of what is good visual design won over functionality at NameCheap, or their web designer/developer is weak in functional design. They just made it harder to buy domain names at namecheap.com with their new design. They must be taking lessons from the same people who developed healthcare.gov! Fortunately for anyone interested in buying domain names, there are lots of other registrars, most of whom really want your business.

  2. Andrei Says:

    @John Poole: I think they simply wanted to make the website more beginner-friendly and less cluttered. In my opinion, the new site is an improvement in that respect. Now of course, nothing’s perfect but for the most part, I’d say it’s not that bad from a functionality perspective either.

  3. Viljami Ylönen Says:

    Way too corporate for my taste. Reminds me of those gazillion business management/consulting/strategy etc. websites. It’s not bad design in general, but for a site geared towards individuals it just doesn’t work imho. I think BigDaddy and Dynadot nailed their redesigns way better when it comes to attracting new customers.

  4. Jafar Says:

    No, I hate it. It sucks compared to the old one. This one looks like an apartment finder or some Wordpress blog widget plugin.

    “The Internet Needs People”
    “To tell stories, open stores and share what matters.”

    The first message is so stupid, what does that even mean to someone buying a domain. Absolutely nothing. I can’t believe they made Go Daddy look good.

 
 
         
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