Now sure, the “super premiums” probably won’t be affected but let’s be honest, not even the best domainers have portfolios that consist only of amazing domains. Pretty much everyone has “so-so” domains and it’s precisely those domains that will be affected by new gTLDs.
Let me explain why.
Put yourself in an end user’s position and let’s assume you want to buy a great insurance domain.
Now of course, Insurance dot com would be your number one choice, no question about that. Even new gTLD operators will agree that the category killer dot com is definitely the best choice.
But how many end users could afford Insurance.com?
The result? They’ll have to settle for another domain, let’s say YourInsurance.com.
Here’s where things start getting complicated because what if that person has a choice between let’s say YourInsurance.com and Insurance.web at similar prices?
Deciding between them would definitely not be as easy as deciding between Insurance.com and Insurance.web, not by a long shot.
And YourInsurance.com is actually a good domain, definitely not a medium or “so-so” one.
What if the choice would have to be between YourInsuranceOptions.com and Insurance.web?
Now if I’d have to choose between YourInsurance.com and Insurance.web, I honestly don’t know which one I’d pick but if I’d have to choose between YourInsuranceOptions.com and Insurance.web at similar prices, I’d pick Insurance.web without even blinking.
So there you have it, this is the point I’m trying to get across.
Will the owners of category killers such as Insurance.com be affected by new gTLDs? Probably not.
Will the owners of good domains such as YourInsurance.com be affected? Probably.
Will the owners of medium/mediocre/so-so domains such as YourInsuranceOptions.com be affected by new gTLDs? Definitely!