One of my top goals as an entrepreneur as well as a domainer is becoming better at making rational as opposed to emotional decisions.
Emotionally speaking, selling a domain at a loss is tough, I understand that.
You have to admit that the acquisition was a mistake and that is never easy.
But rationally speaking, selling a domain at a loss can be the reasonable thing to do.
Look, if I am confident that I’d be able to invest the capital I’d generate by selling a domain at a loss in another domain or something else that I believe will generate a better return, I’ll do it.
No questions asked.
Let’s assume someone offers me DomainA.com at a price that I think will enable me to generate a very good return.
Let’s also assume I don’t have that amount right now.
Would I be willing to sell one of my other domains (DomainB.com) at a loss in order to obtain the liquidity I need for the DomainA.com acquisition?
Well, if I am confident I’d be able to make more money that way than by keeping DomainB.com, I’ll do it.
You can never be 100% sure but that’s what calculated risks are all about.
I don’t become emotionally attached to a domain and I don’t become emotionally attached to the idea that I always *have* to sell a domain at a profit.
That brings me right back to my initial paragraph.
If you want to do well, you have to become better at making rational as opposed to emotional decisions.
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