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I, For One, Welcome Our New gTLD Overlords!

Posted on 07 January 2013 by Andrei

As a blogger, the situation is obvious to say the least: there aren’t that many established domaining blogs (btw, DomainingTips.com will be 5 years old on the 31st of January, I’ll write a separate post about the anniversary later this month) and there will be lots of potential advertisers.

In other words: limited supply, lots of demand.

All registry owners have learned from the .co marketing approach and it’s obvious to absolutely everyone that the industry exposure dot co received helped them make *lots* of money. No matter what you think about dot co potential-wise, you have to admit that their marketing campaign was excellent.

The new kids on the block (new registries) will want to generate a lot of initial buzz in order to stand out, so it’s not hard to figure out that bloggers will have more than enough advertisers to choose from.

The dot co guys generated a lot of industry buzz.

They made a lot of money.

New registries want to make a lot of money as well.

1 + 1 + 1 = 3

I’ve always been a firm believer in competition and hey, I’m not allergic to money, so I’d be a complete hypocrite to say I’m not looking forward to seeing how things will unfold.

This much is certain: the domaining industry will be anything but boring :)

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